About Our Brands

At Mission Pet Supplies, we believe in supporting those who are doing the right thing, because it's simply the right thing to do. Those who take great pride in their quality of ingredients or materials, believes consistency is key, and that integrity truly stands for something in their business values. Those who take YOUR pet's needs and well-being as the greatest influence with their product development and brand mission. We believe in supporting those who are doing their part in philanthropy and giving back to the community and/or the environment.

In an overly saturated industry, would you rather support the average or the extraordinary?


Mission Pet Supplies Elite Brands


American Dog was inspired by our amazing dog, Gracie. For over 6 years Gracie has been hanging out in our factory where we make tactical products, fitness equipment, fashion bags and outdoor gear for a number of growing local businesses who insist upon being Made in the USA.

Motivated by Gracie's passion for play, we began to build toys (which became prototypes) for her to play with while she was at the factory. Over the years, dogs belonging to other employees and several customers started visiting the factory as well. It soon became apparent that we needed more toys and that meant more ideas…American Dog was born.

Co-founded by Hayley Clark-Johnson, Tina Johnson, Tina Anderson and Tasha Hunsaker, American Dog is dedicated to building 100% USA made dog products and sharing them with you and your pups! We took our military and outdoor gear know-how and injected it into our doggy innovations to build high quality, long-lasting products. Our toys and dog accessories are hand-produced daily by people who still believe in the American Dream -- a dream that keeps Americans working, keeps money in the US and stimulates our economy.

Our American Dream is alive and getting more exciting! After a successful Kickstarter campaign in 2015, we are now in stores throughout the US and hope to see continued growth thanks to your support.

We promise that these interactive products will fit with your on-the-go, work hard, play hard lifestyle and will continue to bring you innovative, fun products for you and your pups! 

American Dog recognizes that there are many dogs in shelters and rescues around the country that are in need and we wanted to make sure our business was able to give something back. Inspired by our dog, Gracie and her passion to play, we started Gracie’s Giveback - a program dedicated to supporting rescues around the country.

American Dog will donate a portion of every toy or product sold to a chosen rescue every quarter. It’s our way of helping the amazing folks who run these non-profit companies meet the growing needs they face. 


Animal Essentials

Most pet lovers know that companion animals bring joy and many lessons of unconditional love into our homes. But that is only part of a much larger gift they present to us.  Companion animals stand between two worlds, that of animal and that of human, and from their position they offer us a precious opportunity to see beyond the ways of humankind and into the circle of life that sustains us all.

Our mission isn’t just to provide the finest supplements for animals, but also to create an interlinked community of well-informed animal lovers that are connected by common bonds of compassion and deep respect for animals, their natural needs, and the sustainability of the products they use.

Our commitment is to support and strengthen these bonds by providing people with the information and education they need, through on-site educational events and webinars, social media and links to holistic veterinary resources within their communities. 


At Best Friend Mobility, we are dedicated to making life better for pets and for the humans who love and take care of them. 

Not so long ago, certain injuries or even just the natural path that aging takes for our four-legged friends left most of us with hardly any recourse but to euthanize them. It’s a good thing that a greater number of pet lovers like us are finding more options, more support, and more innovations with regard to the care of our ailing or aging pets. The arrival of the dog wheelchair has certainly given many of us a profoundly different choice. 

The people who make up Best Friend Mobility come from all walks of life and various industries. One thing has banded us together, the goal of putting out the best pet mobility aids that can be found at the most reasonable prices. 

Our own needs and experiences have guided the production process of our dog wheelchairs and our pets’ ever-changing needs continue to influence the design. 

As with humans it is the same with our pets, the loss of mobility is not the end of the line. This is why the wheelchair was invented and this is why we now have dog wheelchairs as well. It’s a new lease on life and we all can enjoy it.


Canine Caviar

{From the CEO/ President} About 20 years ago, I was working for a pharmaceutical company as a scientific researcher. During that time my dog, a Great Dane, was having many different health issues. He would have allergic reactions if he was bitten by a bee, an ant or a spider and I’d always have to take him into the emergency room. At that time, I was working on a flea formula and discovered that there was a chemical reaction between the ingredients in the food and the venom in the insects.

I formulated a special diet for my dog that consisted of all – natural holistic foods and he no longer had an allergic reaction to being bit. As the pharmaceutical company that I worked for was sold, the success I had while helping my own dog helped me decide to start my own pet food company – Canine Caviar. Since then, I have been fortunate to develop these alkaline dog foods that has made a difference in many animals’ lives. My own Great Dane lived to the age of 17 and was the second longest living Great Dane in history.

The alkaline dog food is different from any other pet food formula in the world. Having an alkaline base diet helps put more oxygen into the blood to allow the DNA’s self-recovery mechanism to function more efficiently and effectively. It reduces the risk of your pet having kidney problems, liver problems, and diabetes. - Jeff Baker

Why Canine Caviar?

  • Straight Transition to Canine Caviar – the closest diet to how a wolf or wild dog would eat in nature.
  • L.I.D – Limited Ingredient Diet.
  • One Protein and One Complex Carbohydrate.
  • Protein Rotation for Amino Acid Diversity.
  • A Veterinary Alternative Diet.
  • Highest Metabolized Calories: The higher the metabolized energy, the less you need to feed
  • Flash Cooked ( 6 seconds ) at 82 degree Celsius: Nutritional integrity and increases bio-availability.
  • Highest Digestibility at 91% – 93%: Highest on the market 


Earthborn Holistic® offers a wholesome approach to nutrition with high-quality ingredients that nourish the whole pet. 

Every holistic pet food formula is designed to offer balanced nutrients that support your pet's overall health and physical well-being.

UPCs for Trees Program-You can build forests around the world and help reduce harmful greenhouse gases when you participate in the Earthborn Holistic ® UPCs for Trees program. While most greenhouse gases are essential for maintaining our earth's temperature, too much greenhouse gas can damage our climate. Planting a tree is a simple way to help remove excesses of the most common greenhouse gas, carbon dioxide (CO2), from the environment. In its lifetime, a typical tree can absorb nearly a ton of CO2. 

To Participate
  1. Purchase any Earthborn Holistic® product.
  2. Collect the UPC codes from the Earthborn Holistic® product package
  3. Send in your Earthborn Holistic®UPCs and we'll have a tree planted.

Mail in the UPC codes

Earthborn Holistic® Food for Dogs
P.O. Box 972958
Dept. 100
El Paso, TX 79997

Drop UPCs in Earthborn Reborn TerraCycle Bin Envelope at participating retailers.

Then sit back, and we'll do the rest! We'll have trees planted in areas that have been affected by deforestation. Check out the countries listed below to see where trees are being planted now. Imagine the impact we can make by working together through UPCs for Trees.

1 Tree =

Earthborn Holistic®

1 UPC from a 28 lb. dog food bag
1 UPC from a 14 lb. cat food bag
2 UPCs from 14 lb. dog food bags
2 UPCs from 5 lb. cat food bags
3 UPCs from 5 lb. dog food bags
4 UPCs from treat bags

Earthborn Holistic® VentureTM
1 UPC from a 25 lb. dog food bag
2 UPCs from 12.5 lb. dog food bags
3 UPCs from 4 lb. dog food bags

Children are like sponges; they soak up everything they hear and see, learning as they grow up. Show them by your example, and they will put into practice what they learn from you. Check out these kid-friendly links about taking care of the environment and taking care of pets for great information presented in a way that children will enjoy and understand. 

Farmina Pet Foods 
Farmina is nature and science in perfect harmony. Our mission is to develop the best all-natural, nutritious, and scientifically validated food that both cats and dogs will love. That’s why in our kitchen, we mix and cook only the finest raw ingredients following strict guidelines set by nutritional experts. With their expertise, we have designed a scientifically validated diet specific to a carnivores nutritional needs.
Dogs and cats are our four-legged family members that emanate the emotions found at home. With nutrition as the basis of their wellbeing, a balanced meal can leave them feeling happy and joyful which they can then pass onto you. That’s why our motto is: Happy Pet, Happy You. ‚Äč

Nature is our biggest source of wealth which is why we preserve our food’s characteristics using tools and methods Mother Nature gave. We use:

We use Tocopherol rich extracts as a natural preservative for our products.

We exclude any potential GMO ingredients from our products and instead use only GMO-FREE ancestral cereals (spelt and oats). 

Another way we naturally preserve our food is by using nitrogen during the packaging process. By introducing nitrogen into our food bags, we can displace any oxygen that’s present to eliminate the potential for fat oxidation and, therefore, rancidity. This technique is also widely used in human food packaging.

Science guides our actions, which is why we established a working relationship with the Chair of Animal Nutrition at the University of Naples Federico II. Clinical findings are developed and led by public entities to ensure scientific validity and are the basis for our food formulation. During our collaboration, many of our lines of research were published in high bibliometric scientific journals. The cooperation between Farmina and the University of Naples Federico II gave life to Farmina Vet Research whose purpose is to research and formulate new food based on the latest scientific findings.


Purpose Pet Foods

At Purpose we believe you shouldn’t have to worry about what’s in your pet’s bowl or how the ingredients got there. We believe the humane treatment of animals should extend to those that make your pet's ancestral diet. 
We started our journey with the purpose of offering a better freeze-dried dog food – one filled with not only nutrition but also ethical values. At Purpose we just don’t want to bring another freeze-dried raw pet food diet to the market – we are setting a new standard of quality in the pet food industry while supporting independent American family farms and raising awareness of animal welfare.

"It’s often easy to forget that the pet food on your pet’s bowl was once an animal. But how was that animal raised? How was it treated? We believe the humane treatment of animals should extend to those who make up your pet’s ancestral diet.
Therefore the practices of our suppliers are always guided by an attitude of care, responsibility and respect. We only work with suppliers who either have a humanely raised certification label or have extensive humanely raised practices. Our foods and treats are passionately prepared using humanely raised and human-grade, antibiotic-free and steroid-free meats, poultry, certified organic produce, certified organic minerals and natural vitamins in a human-grade food production facility." - Serkan Kutlubay, Founder


A dogma is established among a group or an organization, and is held as an authoritative creed. We here at Healthy Dogma believe that pets deserve long, healthy and vibrant lives, and that they thrive when they are fed natural, whole foods.

Not only have pets struggling with serious illness gained additional months or years of life, but pets with common issues like hot spots, poor digestion, excessive weight, allergies, arthritis and more have been helped by Healthy Dogma all-natural food, supplements and treats.

Healthy Dogma is a family owned and operated business. We are always the only ones in control of our products, with no investors or stockholders to report to, which ensures consistency and quality for you. Nearly all of our ingredients are sourced in the USA and every product is packaged in our Michigan facility.

As a matter of long standing policy and our commitment to the communities in which we operate, Healthy Dogma believes it is our responsibility to operate in an environmentally responsible manner that promotes waste reduction. 

Healthy Dogma is committed to continually improving our environmental impact and will regularly review this policy to ensure that we continue to operate in an environmentally conscious manner. To do this, we proudly use 100% recycled paper and plastic materials for our packaging.


Honest Paws 

We believe health comes first. We want to do more than just provide a solution for your pet's ailments, we want to help you embrace the limited time you have together. True health starts from within, which is why we created products that not only keep your pet looking healthy, but help them feel good, too. Honest Paws Products are one of a kind-just like your pet.


Shameless Pets


There’s no shame in wanting the best for their health. In caring as much about your pet’s food as you care about your own food, and every little thing that’s baked into it. 

There’s no shame in wanting a better world for them, too. In wanting a better, more sustainable place to play that eats into less resources and pays more forward. Not just for your pets, but for all pets. And all people. 

As a matter of fact, we want the same things. Because we love our pets shamelessly, too. 

They’re why we do what we do. They’re why we make treats that are creatively crafted and uniquely flavored, every season.. They’re why we work with experienced nutritionists to source the best ingredients, from lobster for hip health to kelp for shiny coats. And they’re why we rescue food, not waste it. Because the more we upcycle, the less impact we make on the environment. So as our pets eat healthier, our world becomes healthier, too.


Mad About Organics is a family owned and operated company based in Eugene, Oregon. We started Mad About Organics out of passion for our own animals and creating safe organic products that are not only safe for them, but us as well. Our journey began when Sue (Co-Owner) decided to breed her prized mare. Sue and her daughter Elana (Co-Owner) used their scientific background and started developing the safest, natural, and effective organic products in the pet industry to date. Sue is a retired nurse and Elana has her Masters Degree in Animal Science. Ben has a Bachelors Degree in Business focusing in Entrepreneurship and a second Degree in Computer Graphics.

All of us at Mad About Organics, feel treating others like we want to be treated is the right thing to do. This is very important to us and hopefully sets our company apart from most others. We are focused on our customer's needs and we are proud that we have not risen our prices since day one. Even though our ingredients have went up throughout the years, we find with our growth. This allows us to buy our raw materials in bulk, which helps us keep our prices where they are. With your help we can continue to do just that. We want everyone to be able to afford to care for their animals responsibly. We developed our one-of-a-kind product line, using only human grade certified organic ingredients. 

We believe in protecting our environment and so all of our bottles are 100% recyclable. We also take great strides to decrease our carbon footprint.


NutriSource Pet Foods exemplifies the heart of small towns everywhere: compassion, integrity, and a deep rooted sense of community guide our choices.We are three generations of families located in Perham, Minnesota producing healthy pet foods since 1964. 

At NutriSource and PureVita Pet Foods we know a healthy life leads to a long life. Tuffy’s Pet Foods the maker of NutriSource & PureVita Pet Foods has been Manufacturing Pet Food for 50 years. With our dedication to Quality Control you will be able to feed your pet our foods worry free. Our products include natural ingredients assuring nothing but the best ingredients for your furry family member.

NutriSource subsidizes pet rescue, shelters and humane organizations across the country. We also support other various organizations nationwide, like the Pinky Swear Foundation. We believe in making a difference.


The KONG Story 

KONG founder, Joe Markham, loved his trained police dog, Fritz, but did not love his destructive chewing habits. Where other dogs might have chewed your shoes or favorite purse, Fritz loved to crunch on rocks, sticks and other harmful items. Fritz’s teeth were wearing down and his need for stimulation and play was not being met, and Joe was frustrated. 

One day, while working on a VW Bus, Joe began throwing out car parts to Fritz to lure him away from those rocks. Fritz was immediately taken with a rubber suspension part and dropped it in Joe’s lap to play. The erratic bounce and toughness of the rubber inspired Joe. 

We’ve been making KONGs from our own proprietary, pet-safe, built-to-chew rubber ever since. Dogs love KONG. The way it bounces keeps them engaged and ready to play. It has a soft mouth feel for a satisfying chew and, of course, it’s super durable. Owners love KONG too; they can stuff it, throw it, leave it out in the yard — KONG keeps coming back for more. 

Dogs and their owners choose the original KONG and all of our other favorite toys because they’re fun. KONG toys are the best of the best in quality, originality, variety, safety, and value. Give a dog a KONG. They’ll be the first to show you: it’s not just a toy, it’s a KONG. 



Mission Pet Supplies makes every effort to find the brands we truly believe is in the best interest of our consumers. The above brands have been researched and are monitored consistently. Should any of these brands not meet our expectations, they will be removed from our product offerings.